Hey, let me know if you have a book description you’d like me to work on! I need examples for this, whatever this is, and I need 2 or 3 more people who are game to have their material broken down and rebuilt! … This section had two major passes; this version is the less […]

The Wording of Your Book Description By this point you should be thinking, “This is a lot of things to learn and a lot of work to do in order to write a book description! Where’s the polished version that will impress everyone? Why didn’t I just start on that?” Here’s the secret of the

This week’s post is the rest of why you need to write the different parts of the book description. The way I’m explaining this is patterened off a sales-writing technique called AIDA, or “Attention, Interest, Desire, Action.”  The cover grabs attention, the hook keeps your interest from moving onward, desire comes out of finding out

(Today, we’re breaking down the rest of the book description structure.) Line The main body of your book description tells readers the details of how the story is written. It should answer the question, “Sounds interesting, but do I actually want to read it?” Use the list of details about your book that you wrote

I decided at the last minute to go over the beginning, middle, and ending of the book description again. I just kept thinking about it and went, “I told people what goes into each part of the book description, but I didn’t say why.” Also, just so you know, every week I’m like, “I SHOULD

The Structure of Your Book Description There are many ways to write book descriptions (and lots of fads you can follow), but there are a limited number of things that your book description needs to do: Tell the reader about what emotions or experience they will get out of the book (which should include the

I used to be the person studying all the keywords. Then…I got a job as an SEO/content writer.   Here’s what I learned: Keywords don’t sell things. Content sells things. It’s better to focus on the content. It’s better to have one person spread the word to a potential customer and make the sale than

Once you have your comps picked out, it’s time to study them for keywords and any other elements you would like to “borrow.” The best way to do this is to type in the book descriptions of each of your comps. This loads up your brain with keywords and structures on a subconscious level so

I think the main thing to remember about building marketing materials is the following: Your main job is to write books. It’s easy to get obsessed with how to game the system to make your books more visible and more likely to be purchased. BUT YOUR MAIN JOB IS TO WRITE MORE BOOKS. I got

Comps When you’re trying to figure out how to sell something, one of the best ways (but certainly not the only one) is to do mostly what everyone else is doing, that is, to be 80% like everyone else and 20% different. This applies to the types of books you write, the covers you design,