DeAnna Knippling

Marketing Unicorn

Marketing:  how much effort does this technique take; how durable is the effect of the technique; what is the impact of the technique?  Three axes for a graph: effort, durability, impact. A book review is high effort, high durability, high impact.  A single tweet is low effort, low durability, low impact.  A well-coordinated social media

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Defining the Story of a Life

I’m used to defining the story of a life.  Not with each character I create, but with each book.  There’s one main character; the entire book becomes a kind of exoskeleton for the character within.  The other characters are reactions, motifs, variations, opinions–all of them filtered and refiltered through the main character’s perspective.  If I

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Plot Twists

I’ve been working with some people (Shannon Lawrence, Veronica Calisto, Pete Aldin, and Melissa Locy) to put together a panel on plot twists for Denver ComicCon, at the end of June. My line in the sand:  if it’s gonna be an epic, major, unforgettable plot twist…you have to give the reader a key to it

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In Search of DIY

So I tried to do some DIY plumbing the other day.  It didn’t work out the way I hoped:  easy, simple, straightforward.  Just like in the YouTube videos. Instead I found myself having a breakdown.  Tears, self-recriminations, the whole bit.  I was a terrible person who never should have tried.  (I’m 43.)  And the only

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