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Cookie Butter Cookies

The last time I went to Trader Joe’s, I found myself standing in front of a display of cookie butter cookies.  These are like recursive cookies. I wonder if they’re any good. A woman reached past my shoulder to grab a box, as you do at Trader Joe’s, because Trader Joe’s is all about catering to […]

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An Ugly Marketing Question

I have an ugly question that’s not terribly hypothetical.  Ugly because it will require some writers to a) change their minds, or b) fail. Because the question precludes the magical talent fairy:  “I just want to write,” which means, “I’m so good that my marketing/promotions basically takes care of itself.”  Nice gig if you can

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