June 2017

You’re Only One Bad Assumption away from an Elegant Plot Twist

Some plots are simple.  Plots based on a Joseph Campbell structure are simple.  Each step follows directly from the last.  “Once upon a time, there was a dude who was wrong about something.  He went on an epic journey to teach him humility, which made him right—and being right made him strong.”  There is one …

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The Eisenhower Principle: a simple system for an anxiety attack

That grid that has “urgent” along one axis and “important” along the other axis (the Eisenhower Principle) is driven by fear.  It takes an overwhelming mass of all the things and turns them into “yes, but these two things are the only ones you actually need to panic about today.” The problem is, what do you do …

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Marketing Unicorn

Marketing:  how much effort does this technique take; how durable is the effect of the technique; what is the impact of the technique?  Three axes for a graph: effort, durability, impact. A book review is high effort, high durability, high impact.  A single tweet is low effort, low durability, low impact.  A well-coordinated social media …

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