I’ve been trying a bunch of different ebook pricing, marketing, and promotions strategies. While you shouldn’t consider me an expert by any means, I have come away with some lessons. The first post is here; the ongoing series is here.
Short stories seem to be in the $.99 range for me. I experimented with pricing some longer/better selling stories at $2.99 (I did a double, too, with one longer story and one bonus story). I priced a couple of longer shorts at $1.49, but sales died on those, too. Sales dropped off overall on short stories, and went to zilch for the $2.99 stories. (The short story dropoff may have been due to pulling the free stories, too; see Promotions for more on that.) Sales have come back up on most short stories since I changed all to $.99.
The pricing on novels didn’t affect sales all that much. I priced Alien Blue at: $2.99, $4.99, $5.99, $6.99, and $7.99. $7.99 made three sales (at least two of whom being people I knew). The rest of the sales for the other prices were very nearly the same; I’m leaving novels at $5.99 for now.
Novellas are troublesome, as in I have trouble selling them. I have the same problem with collections. I’ll have to start messing around with their pricing structure and other elements, too…
Coming Tuesday: Marketing