I’m trying to go through the Copyblogger archives, can you tell? I’ve determined that the most valuable thing I can do, from a marketing standpoint, is clearly establish in my own mind what value my writing has for other people. In my most objective, reasoned observations:
- My writing has no value. None whatsoever.
Now, I realize this is not the case, but ugh, is that what it feels like. Marketing is often aimed toward people selling products and information, not fiction, and may the gods help people writing poetry. What will this do for your audience? Will it help them save money on their tax returns? Will it prevent ingrown hairs?
WILL IT MAKE THEM LAUGH OR CRY?
I wish I could just say something like:
READ THE BOOK THAT MADE THE AUTHOR LAUGH AT HER OWN JOKES, AND CRY WHEN SHE KILLED OFF HER FAVORITE CHARACTERS TODAY!
and have that work for me. Or:
NOW YOU, TOO, CAN HAVE THE EXPERIENCE OF NOT KNOWING HOW THIS WILL ALL COME OUT AT THE END
WHAT NOT TO DO IN CASE OF MEETING A SUPERNATURAL CREATURE WHO HOLDS YOUR LIFE IN HER HANDS
Actually, that one might not be so bad. I might test that one out on an ad.
I’m also supposed to go back to doing “asks.” Here’s my ask: subscribe to my newsletter, so I can tell you when I have new stuff coming out. I have new stuff coming out in a couple of days, so you should sign up now. CLICK HERE.
I’m telling you, this marketing stuff is easier than it looks.
LET ME TELL YOU HOW…hahahaha…